Why TechNews Should be in Your #techpr Toolbox

I look at the big PR platforms as the kind of legacy Bell AT&T systems. They're big and powerful, but most PR professionals only use 5 to 10 percent of their capabilities. And how we actually spend 90 to 95 percent of our time as PR pros to get results has little to do with building lists, blasting emails, issuing press releases and doing coverage reports.

In the tech industry in particular, being good at the job has a lot to do with the knowledge you are building up about your client's technology, the categories you are relevant to, what your competitors are doing, and where the white space is that you can claim to capture journalist attention. It's really the combination of your constant engagement with the news, with the reporters, building your own knowledge and skills to capitalize on opportunities.

With TechNews, I found a platform where I use 95% of what it can do, because finally here's a research platform that lines up nearly 1:1 with what's most important to me as a tech PR professional.

The best comparison I can make is that it's really like Google for tech PR. And I say that because Google is where I would go to fill in all the gaps between other systems like Cision, and the more real time information and news and author discovery that I actually needed to do my job. It's intuitive to use, it's all search- based, and the dataset is much more dynamic for the kind of knowledge that I'm seeking when pursuing stories for my tech clients.

With TechNews, I don't have to get training, I don't have to "learn a system", I don't need someone to help me me build search queries. With TechNews, I search on any technology topic, any company, and I'm seeing the trends of the conversations at a deeper level than anything else offers.

It's for tech PR pros who are curious and not just checking boxes. If your mindset is simply "I need to build a media list and hit all these people," this tool is not for you. If you're someone that needs to get results (media coverage) and you are seeking the insights - new reporters, new columns, finding people talking about topics you care about that may not already be on your list of suspects - that is where TechNews excels.

With TechNews I can see the trend of the conversation. I can see trends going out of favor, new trends on the rise, and I hav the ability to stay smarter with a much smaller amount of time spent researching. It's the difference between busy data (the big PR platforms) and knowledge that's specific to the tech industry (TechNews).

Technology moves fast, and you need a dynamic picture of the activity, so you can make smart decisions as a tech PR pro. You don't have time to read every publication, so where do you get your bearings?

TechNews.

Every tool has its flaws and TechNews is not perfect. But for me it's the first great tool that really captures the use cases of the types of questions smart tech PR people have of this massive dataset around the tech industry. I'd love to see the platform evolve to start surfacing the hottest trending tech topics and companies (with machine learning / natural language processing) so it's not always incumbent on me to know what I want to search for when using the product (and more ways to discover things I don't know about).

If you are in tech PR and you are not already using TechNews, you should definitely take a trial.

Like Google for Tech PR: TechNews Keeps Broadening Its Lead as Tech PR's Best Research Tool

Ray George | B2B Technology Public Relations Specialist / Freelance

I've been in tech PR for the better part of 20 years. I was a principal in a boutique agency back in the early '00s (Venture PR Group). I was an early employee of Page One PR, the first agency to work with Linux creator Linus Torvalds. I've represented some really interesting open source projects for The Linux Foundation (like Hyperledger). And I continue to consult to early stage tech startups in the realm of datacenter / cloud / developer tech.

So I've tried just about every PR research tool through the years. And with respect to the fact that Cision, Meltwater and MuckRack each have their own pros and cons that others may have more personal experience with - for me there is one tool that is fundamental to tech PR, and just keeps broadening its lead: TechNews (https://technews.io). It's like Google for tech PR - so indispensable it's hard to imagine not having access to it.

If you are working with any client, and you consider the repetitive tasks around media relations (and what it actually takes to get results), a lot of it looks like:

  • constant search for new authors covering topics of interest
  • constant focus on authors you already know about, to detect transitions to new publications, or changes in editorial focus
  • constant reading of coverage on topics of interest (in search of interesting new angles, and just reading the tea leaves about what the reporters you are engaging care about)
  • constant analysis of your client competitors' coverage, and benchmarking against that coverage

A lot of this frankly is pouring over metadata, spotting patterns, and capitalizing on opportunities that you see when you are disciplined. The more in control you are of these variables, the smarter you are, the more valuable you are to your clients AND the authors you are engaging, and the more coverage you gain. A lot of this is hard, tedious work, if you don't have the right tool.

TechNews isn't perfect in every way, but it is light years ahead of any other tool in a lot of the areas I care about the most. Some of these are things that aren't even possible anywhere else:

  • being able to search on any granular term (say, Kubernetes, or a specific blockchain technology) and see metadata on all the authors / outlets writing
  • being able to define topics I care about, have that part of the UI every time I log in and not have to re-remember everything I care about
  • getting email alerts that are more useful than Google Alerts
  • being able to search within a specific outlet and see every person writing about any topic you search for
  • being able to search within an individual author's coverage
  • looking at ALL historic coverage on a topic and being able to see the densest / most relevant stories
  • easy export-ability of all of this
  • super simple chart creation to create coverage reports / trends (based on real coverage, and now web crawl gibberish)
  • a simple directory of tens of thousands of calls for speakers and other event / award info in the tech industry

I would imagine a lot of tech PR firms and consultants are taking a close look at their upcoming renewals to existing research services, and trying to piece together what the budget looks like for 2020. Sadly at a lot of agencies, often that procurement process is on autopilot, and there are a lot of lackluster tools still in play that don't get a lot of usage by staff, and really aren't particularly valuable to the tech PR process.

If you are on the agency side - whether principal or account executive, or anywhere in between - do yourself a favor in these last couple of months of 2020, and take a close look at TechNews. Search for your clients, their topics, the publications and authors you care about. Compare what you see against similar searches in whatever else you've been using.

A search for blockchain in TechNews

Adding Topics you care about in TechNews.

Share of Voice in TechNews

Steve%20Friedberg

How TechNews Supports this Billion Dollar Datacenter Provider’s AR/PR Planning

Steve Friedberg was one of TechNews’ first users, back when he was the President of his PR consultancy, MMI Communications, and when TechNews was still known as “IT Database.”

“TechNews really set itself apart in how easy it made it to identify key targets for clients across a wide range of industries,” says Friedberg.

Today, after nearly 20 years of running his own consultancy, he’s on a new adventure, running analyst relations and competitive intelligence for Dallas-based Evoque Data Center Solutions, one of the world’s 20 largest companies of its kind.

Evoque is in the red-hot datacenter solution provider space. “In the old days. companies would go to datacenter providers for cages, space and power,” he says. “Today that’s table stakes, and companies are demanding far more. It’s all about connectivity, whether it’s across town, across the country or even around the world via the cloud.” Evoque, Friedberg notes, is making these capabilities available to its clients, helping them develop and implement hybrid IT strategies that enable them to stay connected to their corporate-critical data, applications and workloads every hour of every day.

As he’s moved from being an outside consultant to an inside corporate director, Friedberg still uses TechNews regularly.

“TechNews allows me to quickly drill down on who’s writing about a particular topic and over what time period,” said Friedberg. “For example, if I’m trying to see which reporters and industry analysts are focused on a topic like interconnection or co-location, I want to be able to easily see who is covering these topics on an ongoing basis versus just a single time. With limited bandwidth, I need to know who I really need to focus on. I need to know which publications and analysts will best serve my requirements. TechNews helps me do that quickly.”

Friedberg is also a big fan of TechNews’ new email alerts.

“The daily email I get is absolutely fantastic,” said Friedberg. “It gives me an idea of who’s writing what, and a first glance every day.” He said it also helps him compile a weekly newsletter to co-workers, keeping them informed on the latest trends in the industry.

When Friedberg’s not using TechNews and getting the next great story written about Evoque, he’s a globally-recognized magician who's headlined three times at Hollywood's Magic Castle. “TechNews provides me with a solid advantage in my work, helping me rapidly identify the reporters and analysts I need to know to drive Evoque’s positive marketplace perception,” he says. “It’s not magic.”

TechNews: a lightning-fast multi-layer intelligence tool for PR people

“TechNews is a lightning-fast multi-layer intelligence tool for PR people. I use it when I want to know which press are covering a particular topic and how frequently they write about that topic, which makes it easy to determine their level of influence. I simply search on a keyword or phrase, and TechNews produces a list of authors and articles, indexed by frequency and date. For example, when I search on ‘machine learning,’ I can see that the most influential editor published 220 stories on that topic. With a mouse click, I can read any one of those articles, and I can view the editor’s email address and LinkedIn and Twitter profiles. I can also click on his name to read other articles he’s written on other subjects. Whether I’m researching the best people to pitch or I’m preparing media briefing information for company executives, I’ve found TechNews an invaluable intelligence tool that far surpasses anything else on the market. I highly recommend it for PR consultants, corporate communications professionals, and marketing strategists who need rapid insights on who’s writing about what.”

-- Maria Vetrano, Senior-level public relations professional with 25+ years of experience in PR and marketing

In-House PR at a Tech Company? TechNews Was Designed for You.

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Ben Stricker | Communications Director at Behavox

I started working in tech PR in the late 90s at Copithorne & Bellows (shout out to C&B'ers!), and made stops at some other tech PR firms during those crazy early days of the commercial Internet. In 2004, I switched gears and was on the PR teams for events like Comdex and Interop (the two biggest events in information technology, at that time). That interest in IT PR led me to in-house roles at industry titans such as HP and Cisco, among others along the way, where my roles have run the gamut from being part of an award-winning PR team to taking on the whole communications enchilada myself. Now I'm at Behavox, a startup applying AI to organize all the data in the world and making it useful to stop misconduct and eliminate other enterprise risks. It's been a fun career.

Along the way, whether you're part of a team or doing it all yourself as a PR army of one, you start to wise up to the variables that have the biggest impact on your success rate as a PR pro.

One class of variables is what you start with on day one in your job that will ultimately help you achieve press coverage and external awareness. Things like the number of authors that write about your product category (someone promoting virtual reality will have a lot more opportunity than someone in an arcane category with few authors, like materials science or industrial engineering, for example).

You'll need to gauge the interest of reporters and industry influencers in hearing about your company, your products, and the point of view you're trying to promote. Once you factor in the talent of your spokesperson bench and the storytelling abilities of your customers (the rare few who will actually talk with press), you'll have a better analysis of what you have to work with, and the ultimate impact you're able to make.

But you also learn that there's another class of variables that are totally under YOUR control. How much time are you willing to personally invest in understanding your company's subject matter? Have you interviewed your own engineers, salespeople, customers and investors, to really understand all the angles? How well do you keep track of the authors that are writing about your domain, and are you reading enough? Do you have an organized concept of all of the topics that you want to "own" in the press, and are you aware of all your competitors and their own efforts within those areas? Are you versed enough in these areas that you are inspired by deeper insights for story ideas, or are you just sort of understanding things superficially?

These are the sorts of variables that I have seen distinguish the best in-house tech PR pros.

Working as the "In-House PR Agency," at a startup or small company, you do a lot of media relations yourself. Or sometimes, you do all of it yourself. How many reporters could potentially be writing about us – and are already writing about our competitors? Are we missing articles we should be included in? How can we build new relationships with reporters who are covering our industry?

If you're willing to do that hard work, there are a lot of great opportunities out there for you - because every tech company faces the major challenge of how to get noticed in an ever more crowded online marketplace.

But historically there haven't been good TOOLS for in-house PR people who want to do that type of analysis. For decades the common research "stack" being pushed by the big PR platform vendors is the "one stop shop PR Platforms" that combine big media list building; blast emailing; press release distribution; and nonsensical "reports" based on web crawl bot content. We all know that PR is not a coin-operated process, and it's hard to understand how those companies have survived.

What I wanted to share is that for me, there is ONE platform that supports the sort of research patterns that conscientious PR teams in-house at tech companies should be embracing. For me, that tool is TechNews (https://technews.io/).

These are the types of datasets that TechNews will put you in instant control of, in ways that none of the other platforms allow:

  • The largest indexing of authors writing about technology in the English language
  • Simple ways to map out the tech topics you care about, so you can get alerts and not miss anything
  • The easiest way to explore any specific outlet you care about and have the best intelligence about who writes for them
  • Easy ways to keep track of the specific author relationships you care about ongoing
  • Your own coverage (are you a tech company that gets hundreds / thousands of articles annually? TechNews in seconds will give you all kinds of metadata about that coverage that you can't get in any of the other tools)
  • You can get a list of authors that just started writing about a topic you care about for the FIRST TIME (if your media relations efforts are connected to any brand new trends this is a huge advantage)
  • The Share of Voice functionality in TechNews is the easiest-to-use, most useful comparative thing you can use to stack up your coverage against your competitors, or topics you want to own ... and see exactly what holes you need to fill in

If you are doing in-house PR at a tech company, what other tools do you think belong in this conversation? I'd love to hear about any other tools you hold in high regard for PR pros that need a depth of control over complex subject matter in the quest to keep growing the brand.

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Survey: Tech PR is a Happy, Upwardly-Mobile Job (But Getting Tougher to Get Results)

Roughly 100 tech PR pros responded to our brief survey last week, where we posed some basic multiple choice questions to get a sense how happy or unhappy tech PR is as a profession right now.

The responses (participation was roughly equal-divided between agencies and "in-house" at tech cos) illustrated tech PR to be a mostly very happy career. The overwhelming majority of respondents like their job, feel that they are fairly compensated and have the opportunity to make more money, and believe they will continue to work in PR (and the tech industry):

1%20G 87%20like%20their%20job

2%20G 73%20are%20fairly%20compensated

3%20G 87%20subj%20matter%20interesting

4%20G %2080%20will%20work%20in%20PR%20in%203%20years

5 73%20will%20work%20in%20tech%20in%203%20yrs

Where things were not quite as rosy was the clear signal that the majority are finding journalists less receptive to pitches, and that overall it's become more difficult to get results.

6 %20R 67%20journalists%20less%20receptive

7 %20R 80%20getting%20more%20difficult%20to%20get%20results%20

Our take...

It's great to see that tech PR pros are generally engaged with the subject matter and like their jobs. That makes for a competitive hiring landscape - and lots of financial upside for talent.

On the general point about results being tougher to get and why - there are a lot of dynamics behind that one. As a tech media database we obviously see a ton of churn within individual outlets, and writers jumping around all the time - but the overall # of writers actually has increased every year as technology has become ubiquitous across every industry. Certainly one of the things that's changed is what steers editorial priorities - articles that cover massive companies with millions of users are more attractive to cover on the basis of potential clicks, while the rest of tech companies fight for the scraps (it's always been that way, but seems that the divide between the haves and have nots continues to increase, and the burden of proving your company / client is interesting keeps getting heavier). It's always hard not to sound sour grapes when you are on the losing end of not capturing coverage at key moments - but I do hear a lot of grumbling about how once totally reliable journalist relationships are now totally unpredictable gets, using the exact same methods. There is so much shop talk to be had between tech PR pros on the overall rules of engagement with the press, and what that looks like today versus 10 years ago (or even five years ago). I for one wish that tech companies would better support the publications with ad dollars and sponsorship, because clearly the economics of clickbait on Google and social media creates perverse incentives for what qualifies as a "story" these days.

More broadly, I look at these challenges that tech PR pros face as translating into opportunity and job stability. If it were easy, who would pay for it? Every tech company faces the huge challenge of figuring out how potential buyers encounter their product. The storytelling skills that PR pros bring clearly (years ago) jumped beyond earned media into broader content creation / content marketing / social media cycles. We don't meet too many PR pros in the tech industry these days who aren't constantly diving into the minutia of everything from trial-by-fire podcast production, to exploring product listing sites like G2 / Capterra / Product Hunt to figure out how they work and whether to invest the cycles to pursue them, and similar ongoing random fetches in pursuit of increasing their company / client's exposure. There are so many avenues for promoting tech companies, and so many of the basic skills that the average PR pro develops (or soaks up through osmosis being around smart colleagues) translate beautifully into these pursuits. The harder the challenges, the more valuable the impact of smart PR people who have the right sensibilities for what type of content is interesting and how to get it to stick.

Thanks everybody who took the survey, and glad to see all the optimism even in the thick of this crazy year we're having!

A Year Later: Media Interest Across Gartner's Cloud Hype Cycle Call-Outs

For the last few years Gartner has released its Hype Cycle for Cloud Computing in August, so we thought it would be interesting to take a look at media interest across each of the cloud hype topics Gartner called out last year.

These numbers reflect the total number of authors who covered each topic during the time period. It probably goes without saying, but the pandemic has disrupted news cycles to the extent that declines in coverage should be taken with a grain of salt (but the relative numbers are still interesting):

"On the Rise"

Distributed Cloud

  • 205 Authors Covered from Aug 2018--Aug 2019
  • 304 Authors Covered from Aug 2019-- Aug 2020
  • +48% Change
  • Search in TechNews: "distributed cloud"

API-Centric SaaS

  • 134 Authors Covered from Aug 2018--Aug 2019
  • 185 Authors Covered from Aug 2019-- Aug 2020
  • +38% Change
  • Search in TechNews: "API SaaS"~50

Cloudlets

  • 22 Authors Covered from Aug 2018--Aug 2019
  • 12 Authors Covered from Aug 2019-- Aug 2020
  • -45% Change
  • Search in TechNews: cloudlet

Blockchain PaaS

  • 141 Authors Covered from Aug 2018--Aug 2019
  • 93 Authors Covered from Aug 2019-- Aug 2020
  • -34% Change
  • Search in TechNews: blockchain AND paas

Cloud-Native

  • 1209 Authors Covered from Aug 2018--Aug 2019
  • 1429 Authors Covered from Aug 2019-- Aug 2020
  • +18% Change
  • Search in TechNews: "cloud-native" OR "cloud native"

Site Reliability Engineering

  • 144 Authors Covered from Aug 2018--Aug 2019
  • 177 Authors Covered from Aug 2019-- Aug 2020
  • +23% Change
  • Search in TechNews: "site reliability engineering" OR "SRE"

Service Mesh

  • 204 Authors Covered from Aug 2018--Aug 2019
  • 222Authors Covered from Aug 2019-- Aug 2020 -9% Change
  • Search in TechNews: "service mesh"

"At the Peak"

Repatriation

  • 200 Authors Covered from Aug 2018--Aug 2019
  • 200 Authors Covered from Aug 2019-- Aug 2020
  • 0% Change
  • Search in TechNews: “repatriation”

AI PaaS

  • 40 Authors Covered from Aug 2018--Aug 2019
  • 27 Authors Covered from Aug 2019-- Aug 2020
  • -33% Change
  • Search in TechNews: "AI PaaS"~50

Edge Computing

  • 1212 Authors Covered from Aug 2018--Aug 2019
  • 1358 Authors Covered from Aug 2019-- Aug 2020
  • +12% Change
  • Search in TechNews: "edge computing" OR "edge network"

Serverless PaaS

  • 56 Authors Covered from Aug 2018--Aug 2019
  • 39 Authors Covered from Aug 2019-- Aug 2020
  • -30% Change
  • Search in TechNews: "serverless PaaS"~50

Container Management

  • 284 Authors Covered from Aug 2018--Aug 2019
  • 238 Authors Covered from Aug 2019-- Aug 2020
  • -16% Change
  • My search in TechNews: "container management"~5

Multicloud

  • 581 Authors Covered from Aug 2018--Aug 2019
  • 536 Authors Covered from Aug 2019-- Aug 2020
  • -8% Change
  • Search in TechNews: “multicloud”

Cloud Managed Services

  • 56 Authors Covered from Aug 2018--Aug 2019
  • 72 Authors Covered from Aug 2019-- Aug 2020
  • +29% Change
  • Search in TechNews: "cloud managed service”

"Sliding Into the Trough"

IoT Platform

  • 1036 Authors Covered from Aug 2018--Aug 2019
  • 875 Authors Covered from Aug 2019-- Aug 2020
  • -16% Change
  • Search in TechNews: "iot platform"~10

Hybrid IT

  • 372 Authors Covered from Aug 2018--Aug 2019
  • 354 Authors Covered from Aug 2019-- Aug 2020
  • -5% Change
  • Search in TechNews: “hybrid it”

Hybrid Cloud Computing

  • 1435 Authors Covered from Aug 2018--Aug 2019
  • 1278 Authors Covered from Aug 2019-- Aug 2020
  • -11% Change
  • Search in TechNews: "hybrid cloud"

Cloudbursting

  • 29 Authors Covered from Aug 2018--Aug 2019
  • 20 Authors Covered from Aug 2019-- Aug 2020
  • -31% Change
  • Search in TechNews: “cloudburst”

"Climbing the Slope"

Private Cloud Computing

  • 1005 Authors Covered from Aug 2018--Aug 2019
  • 914 Authors Covered from Aug 2019-- Aug 2020
  • -9% Change
  • Search in TechNews: "private cloud"

Cloud Access Security Brokers

  • 282 Authors Covered from Aug 2018--Aug 2019
  • 276 Authors Covered from Aug 2019-- Aug 2020
  • -2% Change
  • Search in TechNews: "cloud access" AND security

Cloud Computing

  • 2920 Authors Covered from Aug 2018--Aug 2019
  • 2902 Authors Covered from Aug 2019-- Aug 2020
  • -1% Change
  • Search in TechNews: "cloud computing"

Cloud Management Platforms

  • 442 Authors Covered from Aug 2018--Aug 2019
  • 399 Authors Covered from Aug 2019-- Aug 2020
  • -10% Change
  • Search in TechNews: "cloud management" AND platform

Platform as a Service

  • 802 Authors Covered from Aug 2018--Aug 2019
  • 780 Authors Covered from Aug 2019-- Aug 2020
  • -3% Change
  • Search in TechNews: "platform as a service" OR "PaaS"

Infrastructure as a Service

  • 792 Authors Covered from Aug 2018--Aug 2019
  • 709 Authors Covered from Aug 2019-- Aug 2020
  • -10% Change
  • Search in TechNews: "infrastructure as a service" OR "IaaS"

"Entering the Plateau"

Cloud Office

  • 59 Authors Covered from Aug 2018--Aug 2019
  • 128 Authors Covered from Aug 2019-- Aug 2020
  • +117% Change
  • Search in TechNews: "cloud office"

Software as a Service

  • 2227 Authors Covered from Aug 2018--Aug 2019
  • 2364 Authors Covered from Aug 2019-- Aug 2020
  • +6% Change
  • Search in TechNews: “"software as a service" OR "SaaS"

Gains / Losses YoY

  • +117% Cloud Office
  • +48% Distributed Cloud
  • +38% API-Centric SaaS
  • +29% Cloud Managed Services
  • +23% Site Reliability Engineering
  • +12% Edge Computing
  • +18% Cloud-Native
  • +6% Software as a Service
  • 0% Repatriation
  • -1% Cloud Computing
  • -2% Cloud Access Security Brokers
  • -3% Platform as a Service
  • -5% Hybrid IT
  • -8% Multicloud
  • -9% Private Cloud Computing
  • -9% Service Mesh
  • -10% Infrastructure as a Service
  • -10% Cloud Management Platform
  • -11% Hybrid Cloud
  • -16% IoT Platform
  • -16% Container Management
  • -30% Serverless PaaS
  • -31% Cloudbursting
  • -33% AI PaaS
  • -34% Blockchain PaaS
  • -45% Cloudlets

Final Thoughts

For each of these topics, we could have expanded them to include additional associations that would have increased the volume of results, but did not (because we were more interested to see the relative volume of how these topics were referenced as-is). For example, on the “Container Management” topic, we did not add Kubernetes or K8s (which would have greatly increased the number of authors).

If you’re interested to define your own “collections” of topics within complex subject matter domains in the tech industry, the new Topics functionality in TechNews is specifically designed for you (and you can sign up for a free trial here).

**Correction: originally we showed API- centric SaaS with a decline of 38%, when in fact it had a growth of 38%.

FAANG's Dirty Laundry is Keeping Media Very Busy

Facebook, Amazon, Apple, Netflix and Alphabet/Google (aka "FAANG") have grown so big and so popular that their PR fires are constantly driving news cycles. Facebook will be under constant scrutiny in the run up to the presidential election (see: Facebook closes political ads loophole ahead of U.S. presidential election). Amazon is showing cracks in its ability to meet retail demand and shipping logistics in the midst of the pandemic (see: Will We Forgive Amazon When This is Over?). Apple is losing appeals and racking up fines related to a series of iPhones "deliberately slowed down by Apple" (see: Apple Must Pay for Silently Slowing Down iPhones, Italian Court Says). The Fed antitrust case against Google is sure to draw a ton of media coverage (see: U.S. is Said to Plan to File Antitrust Charges Against Google). FAANG is a newsjacker's paradise with this ongoing carousel of complaints against the world's most written about companies. If you're building story ideas against controversies and trends related to these companies, searches in TechNews will let you interact with the full set of the thousands of authors covering each of them.

IPO Coverage is Heating Up, Led by Airbnb, Palantir, Snowflake

More than 1,000 authors covered the class of 2019 IPOs that included Zoom, Slack, Pinterest and Uber. This year, Airbnb, Palantir and Snowflake are the most anticipated IPOs, and here's a rough distribution of media interest in those IPOs to date. Airbnb's IPO performance in particular is going to be of extreme interest to the media in the run-up, because the company is so susceptible to pandemic travel restrictions. If you're interested to monitor the media coverage around these IPOs, this is the search you want to use in TechNews: (Airbnb AND IPO) OR (Palantir AND IPO) OR (Snowflake AND IPO)

Apple WWDC Kicks Off Next Week -- Always a Major News Driver, Even During a Pandemic

For most event organizers who have had to make the shift to "virtual" -- trying to maintain an audience is going to be an exceptional challenge. Probably not so much for Apple, whose annual WWDC draws 1,300 to 1,600 authors who cover the major product news that comes out of the event each year. Lifehacker runs down the details on How to Live Stream Apple's WWDC next Tuesday. In addition to the Apple product news, no doubt there will be a lot of coverage critiquing the event itself and how well Apple ran the show virtually. Search for WWDC on TechNews to check out the thousands of authors who cover it each year.