A Year Later: Media Interest Across Gartner's Cloud Hype Cycle Call-Outs

For the last few years Gartner has released its Hype Cycle for Cloud Computing in August, so we thought it would be interesting to take a look at media interest across each of the cloud hype topics Gartner called out last year.

These numbers reflect the total number of authors who covered each topic during the time period. It probably goes without saying, but the pandemic has disrupted news cycles to the extent that declines in coverage should be taken with a grain of salt (but the relative numbers are still interesting):

"On the Rise"

Distributed Cloud

  • 205 Authors Covered from Aug 2018--Aug 2019
  • 304 Authors Covered from Aug 2019-- Aug 2020
  • +48% Change
  • Search in TechNews: "distributed cloud"

API-Centric SaaS

  • 134 Authors Covered from Aug 2018--Aug 2019
  • 185 Authors Covered from Aug 2019-- Aug 2020
  • +38% Change
  • Search in TechNews: "API SaaS"~50

Cloudlets

  • 22 Authors Covered from Aug 2018--Aug 2019
  • 12 Authors Covered from Aug 2019-- Aug 2020
  • -45% Change
  • Search in TechNews: cloudlet

Blockchain PaaS

  • 141 Authors Covered from Aug 2018--Aug 2019
  • 93 Authors Covered from Aug 2019-- Aug 2020
  • -34% Change
  • Search in TechNews: blockchain AND paas

Cloud-Native

  • 1209 Authors Covered from Aug 2018--Aug 2019
  • 1429 Authors Covered from Aug 2019-- Aug 2020
  • +18% Change
  • Search in TechNews: "cloud-native" OR "cloud native"

Site Reliability Engineering

  • 144 Authors Covered from Aug 2018--Aug 2019
  • 177 Authors Covered from Aug 2019-- Aug 2020
  • +23% Change
  • Search in TechNews: "site reliability engineering" OR "SRE"

Service Mesh

  • 204 Authors Covered from Aug 2018--Aug 2019
  • 222Authors Covered from Aug 2019-- Aug 2020 -9% Change
  • Search in TechNews: "service mesh"

"At the Peak"

Repatriation

  • 200 Authors Covered from Aug 2018--Aug 2019
  • 200 Authors Covered from Aug 2019-- Aug 2020
  • 0% Change
  • Search in TechNews: “repatriation”

AI PaaS

  • 40 Authors Covered from Aug 2018--Aug 2019
  • 27 Authors Covered from Aug 2019-- Aug 2020
  • -33% Change
  • Search in TechNews: "AI PaaS"~50

Edge Computing

  • 1212 Authors Covered from Aug 2018--Aug 2019
  • 1358 Authors Covered from Aug 2019-- Aug 2020
  • +12% Change
  • Search in TechNews: "edge computing" OR "edge network"

Serverless PaaS

  • 56 Authors Covered from Aug 2018--Aug 2019
  • 39 Authors Covered from Aug 2019-- Aug 2020
  • -30% Change
  • Search in TechNews: "serverless PaaS"~50

Container Management

  • 284 Authors Covered from Aug 2018--Aug 2019
  • 238 Authors Covered from Aug 2019-- Aug 2020
  • -16% Change
  • My search in TechNews: "container management"~5

Multicloud

  • 581 Authors Covered from Aug 2018--Aug 2019
  • 536 Authors Covered from Aug 2019-- Aug 2020
  • -8% Change
  • Search in TechNews: “multicloud”

Cloud Managed Services

  • 56 Authors Covered from Aug 2018--Aug 2019
  • 72 Authors Covered from Aug 2019-- Aug 2020
  • +29% Change
  • Search in TechNews: "cloud managed service”

"Sliding Into the Trough"

IoT Platform

  • 1036 Authors Covered from Aug 2018--Aug 2019
  • 875 Authors Covered from Aug 2019-- Aug 2020
  • -16% Change
  • Search in TechNews: "iot platform"~10

Hybrid IT

  • 372 Authors Covered from Aug 2018--Aug 2019
  • 354 Authors Covered from Aug 2019-- Aug 2020
  • -5% Change
  • Search in TechNews: “hybrid it”

Hybrid Cloud Computing

  • 1435 Authors Covered from Aug 2018--Aug 2019
  • 1278 Authors Covered from Aug 2019-- Aug 2020
  • -11% Change
  • Search in TechNews: "hybrid cloud"

Cloudbursting

  • 29 Authors Covered from Aug 2018--Aug 2019
  • 20 Authors Covered from Aug 2019-- Aug 2020
  • -31% Change
  • Search in TechNews: “cloudburst”

"Climbing the Slope"

Private Cloud Computing

  • 1005 Authors Covered from Aug 2018--Aug 2019
  • 914 Authors Covered from Aug 2019-- Aug 2020
  • -9% Change
  • Search in TechNews: "private cloud"

Cloud Access Security Brokers

  • 282 Authors Covered from Aug 2018--Aug 2019
  • 276 Authors Covered from Aug 2019-- Aug 2020
  • -2% Change
  • Search in TechNews: "cloud access" AND security

Cloud Computing

  • 2920 Authors Covered from Aug 2018--Aug 2019
  • 2902 Authors Covered from Aug 2019-- Aug 2020
  • -1% Change
  • Search in TechNews: "cloud computing"

Cloud Management Platforms

  • 442 Authors Covered from Aug 2018--Aug 2019
  • 399 Authors Covered from Aug 2019-- Aug 2020
  • -10% Change
  • Search in TechNews: "cloud management" AND platform

Platform as a Service

  • 802 Authors Covered from Aug 2018--Aug 2019
  • 780 Authors Covered from Aug 2019-- Aug 2020
  • -3% Change
  • Search in TechNews: "platform as a service" OR "PaaS"

Infrastructure as a Service

  • 792 Authors Covered from Aug 2018--Aug 2019
  • 709 Authors Covered from Aug 2019-- Aug 2020
  • -10% Change
  • Search in TechNews: "infrastructure as a service" OR "IaaS"

"Entering the Plateau"

Cloud Office

  • 59 Authors Covered from Aug 2018--Aug 2019
  • 128 Authors Covered from Aug 2019-- Aug 2020
  • +117% Change
  • Search in TechNews: "cloud office"

Software as a Service

  • 2227 Authors Covered from Aug 2018--Aug 2019
  • 2364 Authors Covered from Aug 2019-- Aug 2020
  • +6% Change
  • Search in TechNews: “"software as a service" OR "SaaS"

Gains / Losses YoY

  • +117% Cloud Office
  • +48% Distributed Cloud
  • +38% API-Centric SaaS
  • +29% Cloud Managed Services
  • +23% Site Reliability Engineering
  • +12% Edge Computing
  • +18% Cloud-Native
  • +6% Software as a Service
  • 0% Repatriation
  • -1% Cloud Computing
  • -2% Cloud Access Security Brokers
  • -3% Platform as a Service
  • -5% Hybrid IT
  • -8% Multicloud
  • -9% Private Cloud Computing
  • -9% Service Mesh
  • -10% Infrastructure as a Service
  • -10% Cloud Management Platform
  • -11% Hybrid Cloud
  • -16% IoT Platform
  • -16% Container Management
  • -30% Serverless PaaS
  • -31% Cloudbursting
  • -33% AI PaaS
  • -34% Blockchain PaaS
  • -45% Cloudlets

Final Thoughts

For each of these topics, we could have expanded them to include additional associations that would have increased the volume of results, but did not (because we were more interested to see the relative volume of how these topics were referenced as-is). For example, on the “Container Management” topic, we did not add Kubernetes or K8s (which would have greatly increased the number of authors).

If you’re interested to define your own “collections” of topics within complex subject matter domains in the tech industry, the new Topics functionality in TechNews is specifically designed for you (and you can sign up for a free trial here).

**Correction: originally we showed API- centric SaaS with a decline of 38%, when in fact it had a growth of 38%.

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