The Cloud Conversation is Moving to Cost

Call it FinOps. Call it Cloud Cost Optimization. Call it Cloud Spending. Whatever you call it - it's where the conversation in cloud is going.

Over the last decade, companies in every industry took the regulator off their IT spend, as they mass migrated from on-prem to the cloud, and from VMs to containers and microservices running on Kubernetes. "Developer velocity" and speed of capturing new markets with new platforms and services was the prize.

Now funding is tight. Borrowing is expensive. And cloud bills are catastrophically high.

But hasn’t cost already been a huge focus for the cloud conversation? Sure, 72% of companies exceeded their cloud budgets in the last year (source: IT Pro). A year ago the Datadog $65 million cloud observability bill raised a lot of eyebrows (source: The New Stack). More recently it was reported that Stability AI was crushed by the weight of its spend on cloud GPUs (source: The Register).

Coverage of "Cloud out Optimization" is up 66% this year over last. "FinOps" is up 77% (source: TechNews.io).

But there's still so much room to run for media and analyst interest in cloud spend as a macro theme.

In TechNews not only can you explore related topics and understand precisely who is leading the conversations (so you can make the case for how your company is giving customers new ways to right-size the cloud bill), you can also crack into the massive built-in audiences covering AWS, Azure, and Google Cloud. As runways expire and companies fold, these big CSPs that have been fawned over for the last 10 years are the equivalent of the evil landlords behind evictions - so this has all the ingredients (massive # of authors and analysts, conflict, direct connection to macroeconomic theme in an election year) to be a very ripe domain for storytelling (content marketing, PR, messaging and positioning).